Do Door Hangers Still Work in 2025?

With the rise of online marketing, many home service business owners no longer believe that door hangers and flyers are an effective marketing strategy. Struggling to create the right design and buying thousands of door hangers just didn't seem appealing. However, with the right strategy, door hangers are one of the most powerful marketing strategies for home service businesses.

We'll be discussing the best strategies for designing door hangers, optimizing routes, and how to use door hangers effectively alongside your digital tools. Stick around if you want to learn one of the most powerful methods to grow your home service business!

Why Door Hangers Still Work in 2025?

Despite rumors that physical marketing is dead, it's simply not true. In 2025, print marketing tools such as door hangers, postcards, and yard signs are actually making a comeback as one of the best marketing strategies for lawn care, landscaping, power washing, and other home service businesses! However,DIY door hangers won't cut it anymore, you need an appealing and professional design alongside a fully optimized route to see the best results. With the new design and optimization tools available to business owners in 2025 alongside the inherent advantages of door hangers, you can easily grow your business this year!

1. Direct Access to Homeowners

The most powerful benefit of using door hangers is having direct access to your choice of homeowners. With online advertising, it is often difficult to communicate the ideal characteristics of your business to customers. However, when passing out door hangers, your customers are much more likely to engage with your marketing and you even have the chance of encountering them for conversations. More importantly, if you do door-to-door marketing for your home service business, using door hangers is a great method to capture leads who did not answer the door.

2. Highly Targeted Marketing

Another special benefit of using door hangers is that you can highly target your marketing to specific homeowners. When you run digital ads, it is very difficult to effectively target a high-income, qualified set of clients with your ads. Most of the time, you will encounter dozens of unqualified leads that you need to sort through to find the right customers. However, when using door hangers, you can decide exactly which houses receive your marketing communications which helps you to generate highly qualified leads with minimal ad spend.

3. Perfect For Urgent & Seasonal Offers

When you're competing with other home service businesses for ad space during seasonal rushes, it can often be expensive to find quality leads. However, when you use seasonal door hanger designs in high-income neighborhoods, you're able to target qualified customers at a fraction of the price of online advertising. Further, it is easy to display a variety of information about your company, service, and contact information on a door hanger, while it is much more difficult to achieve this with social media ads!

When Door Hangers Make Sense For Your Home Service Business

While door hangers are a powerful form of marketing, it's important that they are the right fit for your business. Use these key factors below to decide whether door hangers will be an effective strategy for you:

1. Service Area: Your service area should be under 15 miles for door hangers to work most effectively. This keeps the cost of your projects down while helping to build a dense, local client network.
2. Residential Services: In most cases, door hangers will work most effectively for residential clients. This is because you often can't reach the manager or supervisor of a commercial property by leaving a door hanger.
3. Door-to-Door Sales: If your team is already doing door-to-door sales, door hangers will likely become a valuable strategy to help increase your return. If clients do not answer the door, simply instruct your crew to leave a door hanger, even with an instant quote on the back!

How to Make Door Hangers That Work in 2025

While door hangers can still be an effective marketing strategy in 2025, it is important that you take the right steps to maximize your return. If you follow the steps outlined below, you'll be able to impress customers with your door hangers while generating countless leads for your home service business!

1. Invest In A Professional Design

While a DIY door hanger design may communicate the right information, hiring a professional for your design may be the difference between your door hanger being tossed. The right professional will focus on creating a design that attracts attention, clearly communicates characteristics of your business, and guides the customer to take action. Here is what you should focus on:

• Bold Branding: Use high-contrast colors that correspond to your brand to create an eye-catching design. Ensure that your logo, services, and information are clearly visible.
• Clear Call-to-Action: Avoid cluttering your door hanger. You want to have a clear offer (10% off your first service) and a direct call to action (Get a free quote today).
• High-Quality Print Materials: Don't cheap out with your printing. Using thicker card stock or a matte finish can instantly make your door hangers look more professional
• QR Codes: Put a QR code on your door hanger so that clients can easily access your request form using their phone without having to call your business!

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2. Optimize Your Door Hanger Route

Having a great design isn't enough to generate quality leads by itself. You'll also need to optimize your route and ensure that you spread your door hangers in high-income neighborhoods, ideally with HOAs. Given the relatively high cost of printing and spreading door hangers, it is important to maximize your return.

You can use the USPS EDDM Tool in order to find high-income neighborhoods and plan out your route. This ensures that every door hanger you place will help attract high-quality, wealthy customers to your business!

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3. Track Results & Repeat

When using physical marketing tools, it's very important to track your results to determine whether you should continue buying door hangers. One of the easiest ways to achieve this is with a CRM like Jobber by asking customers where they found your business in the request form. Further, you can request promo codes from your customers in order to confirm whether they found your business through your door hangers!

Common Door Hanger Mistakes to Avoid

It may seem very simple to design and pass out door hangers, but most people make costly mistakes which prevent them from achieving successful door hanger campaigns. Here are some of the most common mistakes home service businesses make with their door hangers:

1. Cluttered Design or No Clear Offer

One of the most common door hanger mistakes is having a cluttered design or not providing a clear offer to the customer. When using door hangers, you need to quickly engage your customer with a clear offer, such as a seasonal discount, with an organized layout. This helps your customer to easily understand your service offerings and decide whether they want to use your business.

2. Unclear Contact Information

While many business owners clutter their door hangers with countless forms of contact, many forget to even include the basics. We suggest that you include at least a phone number, email, and QR code on every door hanger design to ensure that any client is able to get in contact with your business!

3. Expecting Results Quickly

Most importantly, the most prevalent mistake business owners make with their door hangers is expecting results from them too quickly. You can't pass out 250 door hangers in one weekend and expect results. You need to pass out thousands of door hangers and track your results to build trust, try different designs, and test how statistically effective door hangers are for your business.

How to Buy Professionally Designed Door Hangers

If you want to buy professional door hangers tailored to your business, we have you covered. Our top-rated door hanger design service allows you to choose from any of our previous designs which will be refactored to fit your brand!

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If you're interested in getting door hangers for your business, contact our team today for a free quote on your door hanger design and printing!